Rosemary Lane & Co.
Home Fragrance Brand
A label system that lets each new seasonal scent launch without a new label design.
The Problem
A home fragrance maker needed an identity and packaging system that could accommodate changing seasonal collections while keeping the product range consistent on the shelf.
The Solution
I created a botanical identity and a reusable label system. Each scent gets its own color within a shared layout, so new products don’t require a new packaging design.
The Mark
The client shared hand-drawn botanical sketches, inspired by 19th-century engravings, as a reference for what they wanted. I developed the logomark from those sketches and refined the linework for reproduction on small labels and stamps.
I paired an expressive serif for fragrance names with a clean geometric sans-serif for ingredients and safety warnings. The labels feel like something from an old apothecary, but the small print stays easy to read.
The Surfaces
I designed a standard label grid for candle jars, reed diffusers, and wax melts. Fixed areas hold product details and safety information, while the central panel changes with each scent’s name and background color. New scents can use the existing layout rather than starting from scratch.
The Result
The packaging system gives seasonal collections a consistent structure while letting each fragrance stand out with its own color. The shared layout can accommodate new scents without redesigning the full label.
Several seasonal scents have since launched on the same layout without a new label design.