AdVictory
Digital Strategy Agency
A refined agency identity whose brand guidelines now shape the AI-generated reports clients receive.
The Problem
AdVictory was established in political advertising, but its visual identity hadn’t kept pace. Client reports, marketing materials, and the website lacked a consistent visual approach.
The Solution
I refined the existing logo to preserve its recognition, then developed an identity system and a practical brand guide for the internal team.
The Mark
I squared off the signature arrow, balanced the wordmark, and refined the vector shapes. The update retains the recognizable elements of the original logo with more consistent proportions and cleaner geometry.
- Blue#003C61
- Red#F3242B
- Gold#FFA600
- Light Blue#3477C3
- Black#202020
- Dark Gray#373737
- Mid Gray#626262
- Light Gray#D7D7D7
- Extra Light Gray#F5F5F5
Rubik Medium
Headlines and subheads
PT Sans
Body copy
Kode Mono Medium
Numbers and tags
Color and Type
The palette pairs the agency’s navy and red with gold and light blue accents and a gray scale. Rubik sets headlines, PT Sans sets body copy, and Kode Mono handles numbers and tags.
The Guide
I developed primary and secondary color palettes, a typographic scale, interface components, and layout rules around the refined logo. The guide uses the same visual system it documents, giving the team a reference for applying it across print and digital work.
The Surfaces
I applied the identity to stationery and client reporting templates, and designed and built the company website. The shared typography, colors, and layout rules connect the print and digital materials.
The Motion
I carried the identity into motion with a recap video for the agency. It counts up the cycle’s wins, maps the states behind them, and closes on a look ahead, using the same navy, red, and gold, bold type, and star motif as the rest of the system.
The Result
The project brought the logo, website, stationery, and client reporting templates into one visual system. Documented styles and reusable assets give the team a consistent starting point for new materials.
The agency now uses the brand guidelines I wrote in its AI-generated client reports, so those reports come out on brand.