Joel Calvert

Brand & Digital Designer

I’m a brand and digital designer creating visual identities, websites, and print materials. I take projects from initial concept through web development and print production.

I design in Figma and Adobe Creative Cloud, and build websites in Webflow, WordPress, and custom code.

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View case studies

Dante’s Fine Wines & Spirits

Hospitality Group

  • Identity
  • Guidelines
  • Signage
  • Print
  • Web
  • Motion

Connecting three hospitality venues through a shared identity system and a Webflow membership website.

Lost Mary

Folk Band

  • Identity
  • Packaging
  • Photography
  • Art direction
  • Merch
  • Video

Creating a consistent identity for an indie folk band across release artwork, album packaging, and merchandise.

AdVictory

Digital Strategy Agency

  • Identity
  • Guidelines
  • Web
  • Print
  • Reports
  • Motion

Updating a digital agency’s visual identity and applying it across its website, client reports, and print materials.

Rosemary Lane & Co.

Home Fragrance Brand

  • Identity
  • Packaging
  • Print

Designing a modular packaging system so each new seasonal scent is a simple update, not a redesign.

St. Matthew Music Institute

Music Education Nonprofit

  • Identity
  • Guidelines
  • Apparel

Grounding a Detroit music nonprofit’s identity in the historic architecture and bell tower of its founding church.